Keyword Research From Scratch. Unlock New SEO Opportunities
How to Keyword Research From Scratch
Carry out an in-depth keyword research: from the brainstorming ideas to clustering and placing the semantics
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Keyword research is a crucial aspect of Search Engine Optimization (SEO) that involves identifying and analyzing the words and phrases people use when searching online. By understanding these keywords, you can optimize your website's content to match what users are looking for, thereby increasing your chances of appearing in search engine results.
To start keyword research from scratch, follow these steps:
Identify Your Niche or Topic: Determine the main theme or subject of your website. This will help you narrow down your keyword focus.
Generate Seed Keywords: These are basic keywords related to your niche. Brainstorm and list terms that directly relate to your products, services, or content.
Use Keyword Research Tools: There are various tools available, such as Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest, which help you discover relevant keywords and their search volumes. Input your seed keywords to get more ideas.
Analyze Keyword Metrics: Look at metrics like search volume, competition, and cost-per-click (CPC). Aim for keywords with a good balance of decent search volume and manageable competition.
Long-Tail Keywords: These are longer and more specific keyword phrases that often have less competition. They can bring in highly targeted traffic.
Competitor Research: Analyze your competitors' websites to see which keywords they're targeting. This can provide insights into potential keywords you might have missed.
Searcher Intent: Consider the intent behind each keyword. Are users looking for information, products, services, or solutions? Tailor your content to match their intent.
Group Keywords: Categorize your keywords into themes or groups. This will help you organize your content and target multiple related keywords in a cohesive manner.
Content Creation: Create high-quality, valuable content around your selected keywords. Ensure that your content addresses the user's intent and provides a comprehensive answer.
Regular Review: Keyword trends change over time. Periodically revisit your keyword research to stay up-to-date with shifts in user search behavior.